Sports Marketing is the Recessions New Whipping Boy
March 5, 2009 |17:52 | Sports By : Team X
That is a quote from a report in this week’s SportsBusiness Journal on the backlash against the TARP assisted financial services sector’s sponsorship of professional sports.
This past week saw a media and political outcry over Northern Trust’s sponsorship of a PGA tournament in Los Angeles and BofA walking away from a nearly concluded sponsorship of the new Yankee Stadium.
Corporate sponsorships have been an important contributor to the record revenues generated in recent years by professional sports. Stadium naming rights, luxury suites, premium seats, signage, TV advertising, tournament sponsorships etc., are all under duress in a climate where corporations fear being perceived as irresponsible and ostentatious.

Manchester United forward Cristiano Ronaldo was named FIFA’s world player of the year for 2008, giving the Portuguese a sweep of soccer’s top individual honors.Ronaldo also received the Ballon d’Or in December after scoring 42 goals to lift United to last season’s European Champions League and English Premier League titles..jpg)
Olympic track cycling star Chris Hoy was crowned the BBC Sports Personality of the Year for 2008 at an awards ceremony in Liverpool on Sunday after topping a viewers' poll.
Pakistan captain Shoaib Malik on Tuesday called for India's tour of his country to go ahead, saying "cricket diplomacy" would ease tensions between the rival neighbours.The captain made his remarks amid reports that India will cancel its upcoming Pakistani tour after accusations that the terrorists that killed 188 people in Mumbai came from Pakistan.
Cricket Australia expects to make an announcement on Wednesday regarding the future of troubled Test batsman Andrew Symonds, who is under investigation following a clash with a member of the public.The statement released on Tuesday shows Cricket.
Diego Maradona will not lose any sleep over Terry Butcher's refusal to shake hands with him at Wednesday's friendly against Scotland, Argentina's coach said on Tuesday.
Pakistan coach Intikhab Alam has criticised experienced batsman Mohammad Yousuf for joining the unofficial Indian Cricket League T20 competition.











