Speaking at the GDC session "Censorship of Video Game Content: Time to Fight Back", attorney Lawrence G. Walters explains that while the gaming industry has thus far protected its freedom of speech in North America in the face of regulation and censorship, it is by no means free from future scrunity. So as video gaming can be cast in a negative light, the industry must prepare to defend itself against new ammunition which lawmakers in the U.S. could potentially draw from.
Walters in particular points to the Children and Media Research and Advancement (CAMRA) Act, backed by several senators including Joseph Lieberman and Hillary Clinton, which authorizes the U.S.'s Centers for Disease Control and Prevention to examine the effects media like video games have on the development of children. He warns that the research from CAMRA's study could potentially build the groundwork for future legislation detrimental to gaming content. To counter this, the gaming industry must be willing to conduct research of its own highlighting gaming's effects on developing minds.
In addition to a repertoire of beneficial research studies, the industry should also begin building positive relationships with the parents of children. Instead of simply blaming parents for being ignorant of video gaming in general, the industry should increase their awareness of its efforts to maintain the credibility of its content and ratings with the general public.